pregnant mom

Trendy Yet Comfortable Line Of Formal Wear For Pregnant Moms Is Now A Reality!

The first few months of pregnancy were not exactly a breeze, but I could sail through them. The tight fitting jeans slowly gave way to more loose garments, and before I could realise the bump was visible and my wardrobe needed a complete overhaul. And that's when the reality pinched me hard. As a working woman, there weren't many choices I could go in for- the ones available were either too loose to hide my bump completely or ones that mad sure my bump was more visible than ever! There wasn't any logic in hoarding over-sized kurtas because I knew my body well and those would just go waste after the baby was born. So, what exactly is the option at hand for an Indian working and expectant mom?

You may also like: Fashion Tips Every New Mom Must Know

Say Hello To Blush9:

Blush 9 is a line of clothing for expectant and nursing moms that is stylish, comfortable and not oversized. With a provision for nursing, these clothes can be worn during all stages of pregnancy and after too.

fancy maternity dresses

The Force Behind Blush9:

Kanchi Gandhi- is the brain behind Blush 9 who is a management graduate who has worked with names such as Price water House Coopers and Mattel Toys, found the gap in the Indian market when her working pregnant women friends found it hard to find something stylish and trendy to wear to work.

"When we dress well to work every day then why during pregnancy we should dress any different?"

When it came to trendy and stylish maternity wear, people either used to go in for newly stitched clothes that suited their sizes or would get their friends to order for them western countries. The ones available here wouldn't do much justice to the formal wear collection of an expectant mom.

fancy maternity gowns

Here Is Why You Should Choose Blush 9 Products:

  • A pregnant women's wardrobe collection need not have a makeover every month when her body changes. Blush 9 goes by this concept. The fabric used is high-quality Lenzing Viscose (95%)  with Spandex (5%) which is four-way stretchable that can fit the growing bump at all stages of pregnancy and can be used during and post pregnancy.
  • The product range includes maternity leggings, feeding cape and ponchos, t-shirts, tops, tunics, maxi nursing and maternity dresses.
  • The nursing cover that looks both stylish and trendy is a blessing in disguise for lactating moms in India where breastfeeding in public is still looked down upon. Feed your baby, hassle-free!
  • We loved the stretchable feature in the pregnant and new mom collection that adjusts according to your body, thus serving its purpose as a multi-purpose garment-one that can be worn during all stages of pregnancy and during the feeding phase too.


The somewhat unexplored and new segment, that it is- Blush 9 is happy with the feedback and response they have received from expectant moms that keep them going. And the good news- they plan to launch nightwear, jeans and dresses for special occasions- all for pregnant moms very soon!

fancy maternity tops

Price Range:

The products price range is:

  • Leggings –Rs 995
  • T-shirts Tops & Tunics – Rs 1200- Rs 1500
  • Capes & Nursing Ponchos –Rs 1500- Rs. 1800
  • Dresses –Rs 2450-Rs 3000

How To Order:

fancy maternity gowns

Blush 9 Products are available online at,,, They are also available in stores across Mumbai at Greenbell Juhu, Trendsetter Parle East and Just Moms at breach candy.

Facebook: Blush 9 

Contact: 09820515107

You may also like: The Indian Meal Plan for Lactating Moms

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